What includes fat and is needed by everyone? Macronutrients!

Despite learning the food pyramid in second grade, most Americans know very little about nutrition. We are surrounded by different diets: low-carb, low-fat, no-sugar, no-meat, high-protein. Because of distorted marketing and media, we are led to believe that each of these diets is a quick success to health, defined as a lean body. Even nutritionists … Continue reading What includes fat and is needed by everyone? Macronutrients!

The True Empowerment of Fitness

You always hear why you should improve your fitness. For your health, for your stress, for your body image, for your life. Exercising and eating well can empower you. However, when does physical empowerment become mental empowerment? Anything in excess can lead to negative consequences. Too much fitness can actually be unhealthy. Media publicizes some … Continue reading The True Empowerment of Fitness

Fitness brand campaigns push to new standards

As a marketing student, I am always paying attention to how brands advertise themselves. As a fitness fanatic, I am especially aware of the brand messages sent out by my favorite companies. Brands are no longer trying to just sell their products. They are trying to form relationships with consumers based on values to build … Continue reading Fitness brand campaigns push to new standards

Latin American Culture Appropriation: Is Zumba the New Carmen Miranda?

Zumba is arguably one of the most well-known group fitness formats other than yoga. The loud music and fun dance moves transform a workout into a party. There is also Zumba music, video games, and clothes. What is there not to like? Zumba is defined as Latin-inspired. The creator forgot his typical aerobics music one … Continue reading Latin American Culture Appropriation: Is Zumba the New Carmen Miranda?