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Last solo adventure of 2015: New Orleans

It's my senior year winter break - this is my last month off of life before entering the real world (this was before I decided to attend grad school). I was not about to spend my last month at home doing nothing. I tried recruiting any and all of my friends and family to travel… Continue reading Last solo adventure of 2015: New Orleans

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Empower

What includes fat and is needed by everyone? Macronutrients!

Despite learning the food pyramid in second grade, most Americans know very little about nutrition. We are surrounded by different diets: low-carb, low-fat, no-sugar, no-meat, high-protein. Because of distorted marketing and media, we are led to believe that each of these diets is a quick success to health, defined as a lean body. Even nutritionists… Continue reading What includes fat and is needed by everyone? Macronutrients!

Empower

The True Empowerment of Fitness

You always hear why you should improve your fitness. For your health, for your stress, for your body image, for your life. Exercising and eating well can empower you. However, when does physical empowerment become mental empowerment? Anything in excess can lead to negative consequences. Too much fitness can actually be unhealthy. Media publicizes some… Continue reading The True Empowerment of Fitness

Educate, Empower

Fitness brand campaigns push to new standards

As a marketing student, I am always paying attention to how brands advertise themselves. As a fitness fanatic, I am especially aware of the brand messages sent out by my favorite companies. Brands are no longer trying to just sell their products. They are trying to form relationships with consumers based on values to build… Continue reading Fitness brand campaigns push to new standards

Educate

Health Should Not Require Wealth

In my first year not eating every meal at the dining hall, I have been doing more grocery shopping. Granted, I only have a microwave and a mini fridge as well as very limited disposable income, so my options are limited. I am slowly learning the stores with the best deals (cough Trader Joe’s cough),… Continue reading Health Should Not Require Wealth