28 of my Favorite Buzzwords

Working in buzzword-heavy environments, the word clouds of my life are crammed with jargon. When talking with friends and family in industries other than tech, fitness, marketing, or social media, sometimes buzzwords are considered witty or creative. As a wordsmith, I get a good chuckle when these loaded, overused words are used in my everyday vocabulary. It’s hard to consider these actually cliche since they’re actual words and not always phrases. Still, feel free to roll your eyes at me if you hear me using more than one in a sentence. These are some of my favorites:

  1. Innovation
  2. Diversity
  3. Millennial
  4. Proactive
  5. Empowerment
  6. Globalization
  7. Disruption
  8. Low-hanging fruit
  9. Mindfulness
  10. Wellness
  11. Holistic
  12. Sustainable
  13. Brand
  14. Unpack
  15. Drinking the Kool-Aid (can we start saying ‘drinking the La Croix?’)
  16. Blockchain
  17. Startup
  18. Bandwidth
  19. Creative (a noun)
  20. Storytelling
  21. Touchpoint
  22. Collaboration
  23. Big Data
  24. Design Thinking
  25. Viral
  26. Flow
  27. Clickbait
  28. Buzzword

What are your favorites, for better or for worse?

++ Mary K

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