Empower

My journey through ED, TBD

My eating disorder developed very subtly and took me a couple years to even detect. Counting calories is inevitably disastrous for a perfectionist, and all of the health crazes led me to develop orthorexia. I wasn't starving myself and I wasn't purging, but I was obsessing over healthy foods. Those who haven't struggled with disordered eating… Continue reading My journey through ED, TBD

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Empower

The True Empowerment of Fitness

You always hear why you should improve your fitness. For your health, for your stress, for your body image, for your life. Exercising and eating well can empower you. However, when does physical empowerment become mental empowerment? Anything in excess can lead to negative consequences. Too much fitness can actually be unhealthy. Media publicizes some… Continue reading The True Empowerment of Fitness

Educate, Empower

Fitness brand campaigns push to new standards

As a marketing student, I am always paying attention to how brands advertise themselves. As a fitness fanatic, I am especially aware of the brand messages sent out by my favorite companies. Brands are no longer trying to just sell their products. They are trying to form relationships with consumers based on values to build… Continue reading Fitness brand campaigns push to new standards

Educate

Health Should Not Require Wealth

In my first year not eating every meal at the dining hall, I have been doing more grocery shopping. Granted, I only have a microwave and a mini fridge as well as very limited disposable income, so my options are limited. I am slowly learning the stores with the best deals (cough Trader Joe’s cough),… Continue reading Health Should Not Require Wealth

Empower

Latin American Culture Appropriation: Is Zumba the New Carmen Miranda?

Zumba is arguably one of the most well-known group fitness formats other than yoga. The loud music and fun dance moves transform a workout into a party. There is also Zumba music, video games, and clothes. What is there not to like? Zumba is defined as Latin-inspired. The creator forgot his typical aerobics music one… Continue reading Latin American Culture Appropriation: Is Zumba the New Carmen Miranda?