Educate

Why startups and small businesses shouldn’t include TikTok in their social media strategy

In the last couple of years, I have gravitated away from Instagram and blogging and have become obsessed with TikTok. Personal passions aside, I have helped a couple of startups and small businesses experiment with TikTok in their social media strategies. My hot take: it’s not worth it. To decide if TikTok is right for… Continue reading Why startups and small businesses shouldn’t include TikTok in their social media strategy

Empower

Freedom of Speech: Your Social is Not Tied To Your Employer

It's 2017. You do not need to provide a disclaimer in your social media bios that "your thoughts are your own." Duh. I've talked before about how risky behavior on social media is often discouraged, even if it means speaking up for what you believe in. Personally, I'm all for communicating as openly as possible.… Continue reading Freedom of Speech: Your Social is Not Tied To Your Employer