Educate

Thinking User-Centric: How to Better Understand Consumers

Users are increasingly becoming at the center of everything. Although it seems obvious, it's necessary for marketing, IT, and design to be user-centric, especially as the service-based economy grows. Your end goal is often consumer satisfaction, so how can you best meet the needs of the consumer? Sometimes, it's easy to put yourself in the… Continue reading Thinking User-Centric: How to Better Understand Consumers

Educate, Empower

Fitness brand campaigns push to new standards

As a marketing student, I am always paying attention to how brands advertise themselves. As a fitness fanatic, I am especially aware of the brand messages sent out by my favorite companies. Brands are no longer trying to just sell their products. They are trying to form relationships with consumers based on values to build… Continue reading Fitness brand campaigns push to new standards