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Why startups and small businesses shouldn’t include TikTok in their social media strategy

In the last couple of years, I have gravitated away from Instagram and blogging and have become obsessed with TikTok. Personal passions aside, I have helped a couple of startups and small businesses experiment with TikTok in their social media strategies. My hot take: it’s not worth it. To decide if TikTok is right for… Continue reading Why startups and small businesses shouldn’t include TikTok in their social media strategy