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Why startups and small businesses shouldn’t include TikTok in their social media strategy

In the last couple of years, I have gravitated away from Instagram and blogging and have become obsessed with TikTok. Personal passions aside, I have helped a couple of startups and small businesses experiment with TikTok in their social media strategies. My hot take: it’s not worth it. To decide if TikTok is right for… Continue reading Why startups and small businesses shouldn’t include TikTok in their social media strategy

Educate

Is this really the Golden Age of TikTok?

Blogging is allegedly dead, and for the writing crowd, newsletters supposedly are the new thing. Most of my writing energy this year has gone towards my book manuscript (don’t ask for an ETA because IDK), but with the pandemic, I’ve found new ways to express my creativity. Aside from painting and piano, I’ve become obsessed… Continue reading Is this really the Golden Age of TikTok?

Empower

Back on the CHAARG Podcast: TikTok, Quarantine, and Personal Finances

I made one of my first stops back in Chicago this May to an empty Industrious to record another episode of the CHAARG Podcast! After consenting to hugs (the new normal), Elisabeth and I resumed our conversation for the three-part series on post-grad life. When we recorded the first episode last December, we could have… Continue reading Back on the CHAARG Podcast: TikTok, Quarantine, and Personal Finances

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Teach Me How to TikTok – on the Content for Another Day Podcast

As someone who has been shamelessly posting cringe dance videos since the beginning of YouTube as a young teen, I fully embraced TikTok much sooner than my twenty-something peers. TikTok is a video editing app in the form of social media, and ICYMI, it’s having a moment. I personally don’t think it’s a fad because… Continue reading Teach Me How to TikTok – on the Content for Another Day Podcast